![]() With more than 15 million premium video clips, thousands of professionally licensed music tracks, easy Facebook integration, and a lifetime license, this is the type of platform that will change the way you do video marketing. is a video creation platform that specializes in brilliant video templates that will really take you to the next level when it comes to making a promotional video. Now that we’ve gone over a promotional video definition and its relation to potential sales, you should understand how simple it is to create one. Don’t start digital marketing without one. So putting a promotional video front and center of your digital marketing strategy is the key to increasing sales and winning new customers. Search engines will always prefer companies that use video.ĥ2% of marketers worldwide name video as the content with the best ROI.Video significantly increases the number of times visitors stay on your page.A continuous video series can increase brand loyalty.Featuring yourself and employees can encourage brand trust, especially when shared on social media.Some additional points to note about successful promotional videos include: ![]() The fact is, videos can increase conversion rates by 80% simply by putting them on a landing page. Whether it’s your YouTube channel, Facebook page, or even your website a promo video is an ideal introduction to your business and thus at the forefront of all your digital marketing. How does a promotional video drive sales? That said, promo videos do tend to go a little deeper than your typical video ad so take the opportunity to showcase your brand and really convey valuable information to your audience. Intel, for example, refuses to release video marketing content over 2-minutes. The old saying “less is more” should ring true here.Įven large companies and international brands know this to be true. Try to keep it under 2-minutes and make sure you’re hitting the important info. Feel like seeing it for yourself? Use our Video Production Cost Estimator to get a good idea of the potential costs of YOUR videos. With a video maker like, your video-making costs will only range from $39-$249. However, today you don’t need a fancy video production team that makes you wait weeks while paying thousands of dollars. That may have been a requirement in the past. This range is quite large, but the high-end accounts for sophisticated professional equipment meant for video veterans and full production teams. How much does it cost to make a promo video?ĭepending on the length and quality, a promo video can cost anywhere between approximately $40-$50,000. There are quite a few possibilities when it comes to creating, so don’t be afraid to think outside the box and get inspired. When it comes to the kinds of promo videos you can create, you have a world of options. From product videos and testimonials to explainer and employee training videos.īut, let’s make sure you understand the proper promotional video definition first! Types of Promo Videos There are many types of videos you can produce for your business. A good jumping-off point is to properly define just what a promotional video is. It helps to get you and your team on the same page. Understanding the role which videos will play in your strategy can ease some of that intimidation. You know what, though? It doesn’t have to be. Diving into digital marketing can be like opening up a digital can of worms. Not every promotional video is a video ad. If it helps, think of it this way: every video ad is a promotional video. They’re transmitting information from the brand to the audience but without outright asking you to buy something. These pieces of content are promotional videos. You’ve no doubt seen companies release videos in the past which celebrate an achievement or event, wish viewers a happy holiday, or tell their brand story. However, that doesn’t mean it’s a blatant sales pitch. Any video you create is in some sense attempting to sell your brand to your target audience. What is a Promotional Video?Ī promotional video is a business video with the intent to promote your products and services to customers and prospects.Ī good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw them in to learn more. A promotional video or promo video is a video used for the express purpose of promoting a specific marketing initiative, sale, or event.
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